AEM Articles, Press Release & Blogs About the SolarTechTRU,, Robert Koelsch, and other cold chain miracles

Zero Emissions Achieved!

SolarTechTRU is setting a standard for zero emissions TRUs.

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Robert Koelsch Presents The SolarTechTRU Performance Data at ACTexpo 2023

May 17, 20231 min read

Co-Founders of Advanced Energy Machines are thrilled that they were able to crack the code on zero emissions TRUs in a way that appeals to CFO's and Boards of Directors of Cold Chain Fleets now.

Between running on low voltage DC, leasing terms, incentives galore, the way the SolarTechTRU was engineered, their customers can now expect almost immediate ROI, base their decision on real life, millions of hours and over a million miles of actual delivery on-road tests and torture; minimizing risk so we can decide to "regulate ourselves", earn ESG and WAIRE credits immediately, and ongoing. This is about 15 minutes of cold chain industry, and world-enhancing data, which has enabled the entire industry to gain momentum, and even profit from, going green and improving safety.

ACTexpoAdvanced Energy MachinesAEMAEM.greenSolarTechTRUZero Emissions TRUTRU conversionsCarbon ReductionTRU Conversion Leasing
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Erika Feinberg, ESG & Communications Officer

Erika is the ESG & Communications Officer for Advanced Energy Machines (AEM) Erika is a #1 top selling author of Purpose, Passion & Profit with a Master’s degree in Human Dynamics. This book highlighted two decades of her innovative leadership style and service strategies as a CEO that created three market-leading businesses known for their disruptive and cause-related value. For decades, Erika has been speaking on stages and winning awards for her approach to service and ESG for businesses in three major market segments; medical, digital marketing, and software technology. She has also served CEO’s of some of the largest global brands in the world such as Oracle Corporation, Intel, Turner Broadcasting, Silver Lake, and Menlo Ventures. Erika is one of the founding investment partners in Social Venture Partners in Arizona, and a respected community programs leader, strategist, communications specialist, service strategies, and a leadership development turnaround expert. Similar to her AEM peers, she consistently exercises an innovative mindset, and a unique ability to bring breakthrough and life-enhancing innovations to market.

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Okay, there's one bonus reason why’s SolarTechTRU is the way to go.

You get the Koelsch
brothers, and how gives back.

Ron and Robert Koelsch have been innovating and commercializing disruptive technology for decades.

The AEM team has powerful backing, and they deliver.

Robert Koelsch, Co-Founder and CEO of, was awarded Alternative Energy Professional of the year by Thomson Reuters, 2022, and again for 2023.

The SolarTechTRU goes the distance more efficiently, reliably, cleanly, and safer than any TRU system on the market - and based on its innovative, patented design, and road test data, it's very likely no other TRU system will come close to its on-road safety and performance data anytime soon.

Zero Emissions, added safety, reduced expenses, and ESG achieved, 8 bolts at a time.

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