AEM Articles, Press Release & Blogs About the SolarTechTRU,, Robert Koelsch, and other cold chain miracles

Zero Emissions Achieved!

SolarTechTRU is setting a standard for zero emissions TRUs.

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Global Cold Chain Alliance Opens the Stage for Who's Who Alternative Energy Professional of the Year, Robert Koelsch

February 04, 20242 min read

“My brother and I knew we had to do our part to create a zero emissions solution for cold chain, to directly affect air quality and improvements in public health as our legacy.”

- Robert Koelsch, AEM CEO, Co-Founder, Alternative Energy Professional of the Year

Global Cold Chain Alliance (GCCA) Conference in Scottsdale Arizona

Robert Koelsch, the CEO of AEM.GREEN, will take the stage at the Global Cold Chain Alliance (GCCA) conference in Scottsdale, Arizona, to present the performance data of Advanced Energy Machines (AEM's) innovative zero emissions SolarTechTRU (Transport Refrigeration Unit). As the Co-Founder and Chief Executive Officer of AEM, Koelsch is known for his expertise in zero emissions technology innovations, and has been awarded Who’s Who Alternative Energy Professional of the Year, again this year.

Robert Koelsch, CEO of AEM earns Alternative Energy Professional of the year, two years in a row for the SolarTechTRU and making going green also financially feasible for the cold chain industry and refrigerated transportation fleets.

Quiet, Safe, Zero Carbon, No Maintenance, Efficient, Reliable, Multi-Temp, Low Voltage DC.

A Tough Beast of an Innovation.

Robert will be sharing the performance data that underscores AEM's commitment to sustainability and their role in advancing cold chain solutions with reduced environmental impact. The conference will provide an opportunity to showcase the advancements made by AEM.GREEN in transforming the cold chain industry towards a greener and more sustainable future, and in a way that also protects the balance sheet.

Speaking of protection, the yields are like no other solar electric power system in existence, and it has proven its ability to eliminate the need for diesel-powered TRUs. Also, AEM's zero emissions SolarTechTRU, and its solar farms, run on low voltage DC power, which completely eliminates the dangers associated with high voltage AC power, such as arc flash electrocutions.

About AEM’s SolarTechTRU:

AEM's SolarTechTRU is a revolutionary multi-temp, zero emissions solution in the cold chain industry, replacing diesel-powered, and high voltage Transport Refrigeration Units (TRUs). It features an efficient, powerful, and proven-reliable all-electric refrigeration system, uniquely engineered and solar-powered. SolarTechTRU is designed to achieve zero emissions, making it environmentally friendly.

Both the SolarTechTRU trailer and the truck models qualify for CARB CORE vouchers, and ongoing WAIRE, and ESG credits. This innovation eliminates cancerous emissions, ensuring zero carbon and toxic emissions. It stands out as the only solar-all-electric TRU that goes the distance while prioritizing cold chain efficiencies, safety, and reliability. Advanced Energy Machines (AEM) leads in R&D and manufacturing, offering SolarTechTRU as the ideal choice for solar-powered, full-electric TRUs that align with green initiatives.

Cold Chain conferencesRobert KoelschAEMSolarTechTRUZero Emissions TRUzero emissions tru for refrigerated trailerszero emissions tru for refrigerated trucks
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Erika Feinberg, ESG & Communications Officer

Erika is the ESG & Communications Officer for Advanced Energy Machines (AEM) Erika is a #1 top selling author of Purpose, Passion & Profit with a Master’s degree in Human Dynamics. This book highlighted two decades of her innovative leadership style and service strategies as a CEO that created three market-leading businesses known for their disruptive and cause-related value. For decades, Erika has been speaking on stages and winning awards for her approach to service and ESG for businesses in three major market segments; medical, digital marketing, and software technology. She has also served CEO’s of some of the largest global brands in the world such as Oracle Corporation, Intel, Turner Broadcasting, Silver Lake, and Menlo Ventures. Erika is one of the founding investment partners in Social Venture Partners in Arizona, and a respected community programs leader, strategist, communications specialist, service strategies, and a leadership development turnaround expert. Similar to her AEM peers, she consistently exercises an innovative mindset, and a unique ability to bring breakthrough and life-enhancing innovations to market.

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Okay, there's one bonus reason why’s SolarTechTRU is the way to go.

You get the Koelsch
brothers, and how gives back.

Ron and Robert Koelsch have been innovating and commercializing disruptive technology for decades.

The AEM team has powerful backing, and they deliver.

Robert Koelsch, Co-Founder and CEO of, was awarded Alternative Energy Professional of the year by Thomson Reuters, 2022, and again for 2023.

The SolarTechTRU goes the distance more efficiently, reliably, cleanly, and safer than any TRU system on the market - and based on its innovative, patented design, and road test data, it's very likely no other TRU system will come close to its on-road safety and performance data anytime soon.

Zero Emissions, added safety, reduced expenses, and ESG achieved, 8 bolts at a time.

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