AEM Articles, Press Release & Blogs About the SolarTechTRU, aem.green, Robert Koelsch, and other cold chain miracles

Zero Emissions Achieved!

SolarTechTRU is setting a standard for zero emissions TRUs.

Robert Koelsch, CEO and Co-Founder of AEM.green interviewed by FreightWaves Running on Ice

FreightWaves Running on Ice Interview

October 04, 20242 min read

Imagine having the only commercially viable zero emission TRU. Patent protected and setting a standard no one else can reach.

AEM.green's SolarTechTRU is absolutely powering the top food distributors in the nation with its solar electric TRU. Advanced Energy Machines (AEM) deliberately chose the state of California as its beach head for proving out its ability to remove tens of thousands of tons of highly toxic black carbon from the air, every year, for 12 years.

It's real, it's safe, it's reliable and resilient, but it has not been the least bit easy.

Between limitations of components such as batteries, g-force of trucking, the essential nature of food delivery, legacy relationships, having to disrupt habits of the workforce...

AEM has been the underdog in the market because the company is up against big diesel. Diesel-powered TRUs have been dominating the food delivery / refrigerated trucking market for many decades. Behind the diesel goliath resides billions of dollars and multi-decade business relationships.

AEM.Green the underdog against Diesel TRUs

It takes a certain type of bulldog to unseat diesel, and these relationships, but the market is finally ready to start their carbon-reduction journeys. Many of the reefer fleets have started their journey by investing in electric (EV) trucks, when it's really the reefer trailer they should be staring with.

Meet Robert "Kelsh" Koelsch, AEM CEO and Co-Founder of www.AEM.green:

This feeds AEM's big saying "Go Green in the Black". Between the price points being a small fraction of the cost of EV Tractors, the incentives, outstanding leasing terms, ITC's and Solar Tax Credits, AEM has made the economics work as an easy "yes" from reefer fleet owners.

Additionally, the implementation of the SolarTechTRU into reefer fleets also completely eliminates high voltage AC electrocutions, and also completely eliminates the need for plugins, diesel expenses, and electricity expenses. Three of the biggest pain points of a food distributor, or any type of cold chain distribution business. AEM's low voltage DC SolarTechTRU (with 12 years of performance data behind it), its automatic/cordless charging technology, its low voltage DC microgrids, it's leasing terms that include added benefits over better monthly payments, all the CARB CORE vouchers and other incentives it approved for, it's coming hydrogen fuel cell, this checks all the boxes a reefer fleet or cold storage facility could ask for. It's time to convert to zero emission TRU, no excuses.

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cold chain zero emissionszero emission trulow voltage dc microgridscordless automatic chargingiot realtime datafood distributionsolar powered trusolartechtruaem.greenaemadvanced energy machines
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Erika Feinberg, ESG & Communications Officer

Erika is the ESG & Communications Officer for Advanced Energy Machines (AEM) Erika is a #1 top selling author of Purpose, Passion & Profit with a Master’s degree in Human Dynamics. This book highlighted two decades of her innovative leadership style and service strategies as a CEO that created three market-leading businesses known for their disruptive and cause-related value. For decades, Erika has been speaking on stages and winning awards for her approach to service and ESG for businesses in three major market segments; medical, digital marketing, and software technology. She has also served CEO’s of some of the largest global brands in the world such as Oracle Corporation, Intel, Turner Broadcasting, Silver Lake, and Menlo Ventures. Erika is one of the founding investment partners in Social Venture Partners in Arizona, and a respected community programs leader, strategist, communications specialist, service strategies, and a leadership development turnaround expert. Similar to her AEM peers, she consistently exercises an innovative mindset, and a unique ability to bring breakthrough and life-enhancing innovations to market.

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Okay, there's one bonus reason why AEM.green’s SolarTechTRU is the way to go.

You get the Koelsch
brothers, and how AEM.green gives back.

Ron and Robert Koelsch have been innovating and commercializing disruptive technology for decades.

The AEM team has powerful backing, and they deliver.

Robert Koelsch, Co-Founder and CEO of AEM.green, was awarded Alternative Energy Professional of the year by Thomson Reuters, 2022, 2023, and again in 2024.

The SolarTechTRU goes the distance more efficiently, reliably, cleanly, and safer than any TRU system on the market - and based on its innovative, patented design, and road test data, it's very likely no other TRU system will come close to its on-road safety and performance data anytime soon.

AEM's Four Major Disruptive Innovations:

Zero Emission TRUs

Safe Industrial Solar Microgrids

AI Automatic/Cordless Charging

Hydrogen Fuel Cells/Range Extenders

Zero Emissions, added safety, reduced expenses, and ESG achieved, 8 bolts at a time.

Press Inquiries / Media Requests

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