AEM Articles, Press Release & Blogs About the SolarTechTRU,, Robert Koelsch, and other cold chain miracles

Zero Emissions Achieved!

SolarTechTRU is setting a standard for zero emissions TRUs.

blog image wins the attention of CFOs and Boards of Directors

August 20, 20233 min read

“Going green in cold chain is now the opposite of going broke.” - Dr. Ron Koelsch, AEM Co-Founder.

August 21, 2023 Mesa Arizona

Eliminating Diesel TRUs in Cold Chain Without Breaking the Bank Robert Koelsh, CEO Advanced Energy Machines ( demonstrates its carbon reduction and SolarTechTRU zero emissions and multi-temp refrigeration performance numbers at two major cold chain industry conferences in September.

Winning the attention of CFOs and Boards of Directors. Robert Koelsch, CEO of will be on-stage again this year at IFDA’s Solutions Conference in Fort Worth Texas, and on stage at the Global Cold Chain Alliance (GCCA) conference in Scottsdale Arizona.

AEM's CEO Robert Koelsch, on stage again at IFDA's Solutions Conference to showcase the zero emissions SolarTechTRU performance data

As the co-inventor of AEM's groundbreaking SolarTechTRU, Koelsch will discuss how AEM, PLM, and CARB are helping reefer fleets in the cold chain industry achieve zero emissions without breaking the bank. The California Clean Off Road Equipment Voucher Incentive Project (CORE) has been awarding zero emissions vouchers to AEM since 2020.

In addition to the vouchers available through the CARB CORE carbon reduction incentives that AEM has been awarded, leasing terms, and ongoing WAIRE and ESG credits available to its customers, AEM has enabled fleets of refrigerated trailers and refrigerated trucks to go green without breaking the bank. AEM has validated its TRU to be able to deliver over 8 million miles on-the-road, over 1 million hours of proven reliability & safety, and over 1.5 million safe plugins.

The units operate with solar panels, lithium batteries and a proprietary wheel generator. AEM’s Zero Emission TRUs are the only California state approved refrigerated units for multi and single temperature units, with over a decade of successful road test safety and reliability data behind it. AEM currently has hundreds of TRUs actively operating in California.

PLM Fleet®, a leader in Refrigerated Fleet Management, is currently offering full-service leasing and rental solutions for AEM’s SolarTechTRU. Additionally, PLM offers a full suite of site solutions to support the trailers, including training, maintenance, telematics, program management to earn ESG and WAIRE credits, site evaluations, and infrastructure deployment.

Terms, incentives and the SolarTechTRUs yields have enabled CEOs, CFOs, and Boards of Directors to pull the trigger on converting refrigerated fleets to low voltage DC, solar electric.

About AEM.GREEN AEM (Advanced Energy Machines) is an innovative R&D and manufacturing organization that created the SolarTechTRU, which has earned its status as the only solar, full-electric TRU that achieves zero emissions, functions on low voltage DC power, requires no maintenance, no diesel fuel, helps remove its customers’ reliance on the grid, and that is reliably serving range demands of reefers through its proprietary and protected technology. American engineered, American made. Visit

About PLM Fleet® PLM Fleet is the largest nationwide, technology-driven company dedicated to refrigerated trailer leasing and cold supply chain solutions. Located in the state-of-the-art fleet solutions center in Newark, NJ, PLM has 32 locations nationwide and 14,000 refrigerated trailers. Visit to review all the financing, technology and services that help our customers improve fleet and product lifecycle efficiencies in the cold supply chain.

economics of going greencold chain zero emissionsrefrigerated trailer zero emissions trurefrigerated truck zero emissions TRUreefer fleet zero emissionscarbon reduction
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Erika Feinberg, ESG & Communications Officer

Erika is the ESG & Communications Officer for Advanced Energy Machines (AEM) Erika is a #1 top selling author of Purpose, Passion & Profit with a Master’s degree in Human Dynamics. This book highlighted two decades of her innovative leadership style and service strategies as a CEO that created three market-leading businesses known for their disruptive and cause-related value. For decades, Erika has been speaking on stages and winning awards for her approach to service and ESG for businesses in three major market segments; medical, digital marketing, and software technology. She has also served CEO’s of some of the largest global brands in the world such as Oracle Corporation, Intel, Turner Broadcasting, Silver Lake, and Menlo Ventures. Erika is one of the founding investment partners in Social Venture Partners in Arizona, and a respected community programs leader, strategist, communications specialist, service strategies, and a leadership development turnaround expert. Similar to her AEM peers, she consistently exercises an innovative mindset, and a unique ability to bring breakthrough and life-enhancing innovations to market.

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Okay, there's one bonus reason why’s SolarTechTRU is the way to go.

You get the Koelsch
brothers, and how gives back.

Ron and Robert Koelsch have been innovating and commercializing disruptive technology for decades.

The AEM team has powerful backing, and they deliver.

Robert Koelsch, Co-Founder and CEO of, was awarded Alternative Energy Professional of the year by Thomson Reuters, 2022, and again for 2023.

The SolarTechTRU goes the distance more efficiently, reliably, cleanly, and safer than any TRU system on the market - and based on its innovative, patented design, and road test data, it's very likely no other TRU system will come close to its on-road safety and performance data anytime soon.

Zero Emissions, added safety, reduced expenses, and ESG achieved, 8 bolts at a time.

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